Automotive market analysis enables manufacturers and dealer networks in making stronger decisions about where to operate, how to structure their networks, and identify where future growth is most likely to come from.
Using location intelligence, specialist automotive data and B2B automotive market analysis tools, GMAP is here to help automotive businesses implement well-informed, future-focused strategies grounded in existing market conditions.
What is automotive market analysis?
Automotive industry market analysis is the process of understanding how demand, competitor dynamics, customer potential, and local demographics differ by location, so network sites can be planned and managed more effectively.
Using automotive industry market analysis, businesses can:
Uncover gaps in coverage and under-served areas
- Optimise planning strategies with stronger evidence available
- Compare site performance against local potential
- Prioritise markets with more room for growth
Who uses automotive market analysis?
GMAP’s automotive market analysis is designed for organisations that need repeatable, evidence‑based location decisions supported by B2B tools.
Clients typically using this service include:
- Automotive manufacturers and OEMs evaluating network strategy and market prioritisation
- Dealer development teams assess the merits and weaknesses of openings, closures and relocations
- Dealer groups looking to increase site coverage and performance
- Strategy teams using automotive market industry approaches to deliver investment decisions
What GMAP helps you do
GMAP helps transform automotive market analysis into more effective planning decisions. This is achieved through bespoke software, market-leading data and personalised consultancy, including drive-time modelling, catchment analysis, competitor dynamics, as well as location-based opportunity evaluations.
Clients have the option for this service to be delivered in a range of formats, from consultancy-led projects and self-serve tools to a blended approach that combines the two.
Turning data into market insight
The location intelligence offered by GMAP enables internal performance metrics to be blended with specialised industry information. This enhances the process of data analysis by grounding it in real-world market movement.
Depending on the client’s brief, this can include:
- Client network and performance data
- Automotive market data, such as registrations or used car purchases
- Consumer and demographic data to understand a regional market profile
- Competitor activity
- Area-level analysis highlighting where opportunity or risk exists
Scenario modelling for planning decisions
GMAP’s bespoke tools and modelling capability can test different outcomes before changes are implemented. These insights are a valuable addition to strategic planning, enabling automotive businesses to move beyond relying on assumptions.
This helps our clients:
- Model the potential impact of various site changes
- Stress-test the wider network before final decisions are implemented
- Develop a deeper understanding of the ripple effects a site change can have on nearby sites and overall network performance
- Transform predictive analytics into a practical output for strategic decisions
GMAP’s Tools
GMAP’s support is underpinned by B2B automotive market analysis tools, which give clients access to both the day-to-day analysis capability and more rigorous modelling for strategic decisions.
Key tools include:
- MVPLUS for internally-run GIS and ongoing location analysis across your network
- IMPACT for scenario modelling - predicting how opening or closing a site could affect the wider network
Together, these B2B tools provide a practical way to embed automotive market analysis into day‑to‑day planning and decision‑making.
Why work with GMAP?
GMAP has over 40 years of recognised experience providing automotive industry market analysis that supports more effective planning output, helping clients in more than 60 countries.
Our clients choose GMAP because we:
- Combine software, data and tailored consultancy into one offer
- Bring proven experience in automotive and network planning
- Offer tools for self-serve analysis and scenario modelling
- Focus on practical, transparent outputs that can be actioned
- Focus on both long-term planning and short-term reporting
Speak to our team
If your business needs stronger industry market analysis, GMAP can help. Speak to our team today to discuss your objectives and challenges to determine the level of support you require.
If you’re looking to enhance and optimize your dealer network, we can help put it into practice. Contact our team today
FAQs
What tools does GMAP use?
GMAP uses a range of bespoke tools, including MVPLUS for self-serve GIS analysis and IMPACT for scenario modelling, in addition to specialist data and tailored consultancy support.
Can GMAP support predictive analytics?
Yes - GMAP’s modelling and location intelligence tools help businesses test the likely outcomes before the final decisions are implemented.
What data does GMAP use?
Depending on the client, GMAP uses internal client data, automotive market data, demographic data, DVLA registrations, used vehicle activity, competitor locations, catchment analysis and drive-time data.
Can GMAP support data-led planning in automotive industry planning?
Yes - the location intelligence, scenario modelling, and market analysis offered by GMAP all support data driven planning, particularly when spatial and market patterns need to be understood.
Does GMAP provide B2B automotive market analysis tools?
Yes - especially where location and network strategy are important factors
