Location Planning Tool
IMPACT - The Location Planning Tool for Geospatial Analysis
Why IMPACT?
Testing whether to open or close a site shouldn’t mean sending a question to a consultant, waiting for the answer, then starting the process again when the next question comes up. IMPACT ends the back-and-forth and puts the modelling in your hands.
IMPACT is GMAP’s cloud-based location planning tool, built around a Spatial Interaction Model calibrated specifically to your network. It puts geospatial analysis directly into the hands of your team, so you can test scenarios, explore opportunities and understand their IMPACT without coding or relying on a third party for every change.
IMPACT Location Planning Tool
Who uses IMPACT?
IMPACT is a location planning tool for teams that need to answer network questions quickly - without starting a new project every time.
- Property and acquisition teams - assess whether a specific site is worth pursuing before committing to it
- Strategy teams - compare expansion or network change scenarios and understand their potential impact
- Finance teams - get the evidence they need to assess an investment before signing it off
- Automotive groups - use the geospatial analysis platform to test dealer network changes across different markets
- Retailers - use location analysis as part of an ongoing expansion programme
What IMPACT helps you do
At its core, IMPACT is spatial analysis software that turns a “what if?” into a modelled outcome in minutes, rather than weeks of analysis. These tools for geospatial analysis give teams a practical way to test changes to their network and see what they could mean before making a decision.
- Test individual changes or combine several into one scenario - see how different network decisions work together
- Understand the impact of a site change - see what an opening, closure or relocation could mean for nearby locations
- Compare different scenarios - put several options side by side using the same assumptions
- Measure the opportunity - put numbers behind which sites are worth pursuing, rather than relying on gut feel
- Build a clear case for change - create a documented, repeatable approach to growing or reducing your network
How IMPACT works
IMPACT runs entirely in the browser, so there’s nothing to install and no specialist GIS skills required to use it day-to-day. It gives your team access to geospatial analysis tools without having to rely on technical specialists every time you want to test a new scenario.
See IMPACT in action in the video below.
A model built around your network
Every IMPACT deployment is built on a Spatial Interaction Model that our consultants tailor specifically to your market. Rather than starting with a generic model, we build it around your network and the way your customers interact with it. It’s geospatial analysis software designed to support real location planning decisions, not just explore hypothetical scenarios.
Scenarios in minutes, not weeks
IMPACT Scenario Creator is designed to be easy to use, with just a few inputs needed to set up a scenario: a scenario name, brand, action (open or close) and, where needed, site attractiveness. Results can be returned in seconds, so you can test different options without waiting weeks for a new piece of analysis. You can run as many scenarios as you need and compare the results before deciding what to do.
Results you can act on
Each scenario produces an interactive report in Microsoft Power BI, showing the impact on a map and in a results table, with options to compare scenarios side by side. Reports can be exported or shared, and we can adapt the format around how your team wants to review the results. It gives you mapping and spatial analysis you can take straight into the next stage of your decision-making.
Why choose IMPACT as your geospatial analysis platform?
There are plenty of GIS mapping and spatial analysis tools out there, but IMPACT is built with a different purpose in mind. Clients pick IMPACT because:
- It’s built around your network - IMPACT uses a model developed by the same team behind our location planning consultancy, rather than a generic off-the-shelf model
- It’s made for everyday use - you don’t need to be a GIS specialist to create and explore scenarios
- It works across markets - use the same platform whether your network operates in one country or across several
- You can run as many scenarios as you need - scenario creation is unlimited, so costs don’t rise every time a new question comes up
- Trust the results - IMPACT is a geospatial analysis integrity tool, with a model calibrated to your network and a consistent approach behind every scenario, so results stay comparable from one test to the next
- Proven, not new - the model behind IMPACT has been calibrated across retail and automotive networks in more than 60 countries over three decades, through the same consultancy work we do today
Talk to us about IMPACT
The quickest way to judge IMPACT is to see it running on your own network. We'll build a scenario with your data and walk you through what comes back.
Frequently Asked Questions
What is IMPACT?
Cloud-based location planning software from GMAP. IMPACT lets you run your own geospatial analysis online, so you can test what opening, closing or relocating a site could mean for the wider network, using a model built specifically around your business.
Do I need GIS or technical skills to use IMPACT?
No - IMPACT is designed for business teams to use themselves, with just a few inputs needed to run a scenario. Our consultants build and calibrate the underlying Spatial Interaction Model, so you don’t need specialist GIS knowledge to use the results.
How is IMPACT different from other spatial analysis software?
Generic spatial analysis software often relies on broad assumptions about how customers behave. IMPACT uses a bespoke Spatial Interaction Model calibrated to your market, so the results are based on how your network actually performs.
How long does it take to get results from a scenario?
Once you’ve set up a scenario, IMPACT returns the results within minutes. That means you can test several options in one sitting, rather than waiting for a separate piece of analysis each time.
Can IMPACT be used outside the UK?
Yes, IMPACT has global coverage, so you can use the same geospatial analysis platform across different markets - whether your network operates in one country or several.
Why IMPACT?
Testing whether to open or close a site shouldn’t mean sending a question to a consultant, waiting for the answer, then starting the process again when the next question comes up. IMPACT ends the back-and-forth and puts the modelling in your hands.
IMPACT is GMAP’s cloud-based location planning tool, built around a Spatial Interaction Model calibrated specifically to your network. It puts geospatial analysis directly into the hands of your team, so you can test scenarios, explore opportunities and understand their IMPACT without coding or relying on a third party for every change.
IMPACT Location Planning Tool
Quick Run Time
ButtonWho uses IMPACT?
IMPACT is a location planning tool for teams that need to answer network questions quickly - without starting a new project every time.
- Property and acquisition teams - assess whether a specific site is worth pursuing before committing to it
- Strategy teams - compare expansion or network change scenarios and understand their potential impact
- Finance teams - get the evidence they need to assess an investment before signing it off
- Automotive groups - use the geospatial analysis platform to test dealer network changes across different markets
- Retailers - use location analysis as part of an ongoing expansion programme
What IMPACT helps you do
At its core, IMPACT is spatial analysis software that turns a “what if?” into a modelled outcome in minutes, rather than weeks of analysis. These tools for geospatial analysis give teams a practical way to test changes to their network and see what they could mean before making a decision.
- Test individual changes or combine several into one scenario - see how different network decisions work together
- Understand the impact of a site change - see what an opening, closure or relocation could mean for nearby locations
- Compare different scenarios - put several options side by side using the same assumptions
- Measure the opportunity - put numbers behind which sites are worth pursuing, rather than relying on gut feel
- Build a clear case for change - create a documented, repeatable approach to growing or reducing your network
How IMPACT works
IMPACT runs entirely in the browser, so there’s nothing to install and no specialist GIS skills required to use it day-to-day. It gives your team access to geospatial analysis tools without having to rely on technical specialists every time you want to test a new scenario.
See IMPACT in action in the video below.
A model built around your network
Every IMPACT deployment is built on a Spatial Interaction Model that our consultants tailor specifically to your market. Rather than starting with a generic model, we build it around your network and the way your customers interact with it. It’s geospatial analysis software designed to support real location planning decisions, not just explore hypothetical scenarios.
Scenarios in minutes, not weeks
IMPACT Scenario Creator is designed to be easy to use, with just a few inputs needed to set up a scenario: a scenario name, brand, action (open or close) and, where needed, site attractiveness. Results can be returned in seconds, so you can test different options without waiting weeks for a new piece of analysis. You can run as many scenarios as you need and compare the results before deciding what to do.
Results you can act on
Each scenario produces an interactive report in Microsoft Power BI, showing the impact on a map and in a results table, with options to compare scenarios side by side. Reports can be exported or shared, and we can adapt the format around how your team wants to review the results. It gives you mapping and spatial analysis you can take straight into the next stage of your decision-making.
Why choose IMPACT as your geospatial analysis platform?
There are plenty of GIS mapping and spatial analysis tools out there, but IMPACT is built with a different purpose in mind. Clients pick IMPACT because:
- It’s built around your network - IMPACT uses a model developed by the same team behind our location planning consultancy, rather than a generic off-the-shelf model
- It’s made for everyday use - you don’t need to be a GIS specialist to create and explore scenarios
- It works across markets - use the same platform whether your network operates in one country or across several
- You can run as many scenarios as you need - scenario creation is unlimited, so costs don’t rise every time a new question comes up
- Trust the results - IMPACT is a geospatial analysis integrity tool, with a model calibrated to your network and a consistent approach behind every scenario, so results stay comparable from one test to the next
- Proven, not new - the model behind IMPACT has been calibrated across retail and automotive networks in more than 60 countries over three decades, through the same consultancy work we do today
Talk to us about IMPACT
The quickest way to judge IMPACT is to see it running on your own network. We'll build a scenario with your data and walk you through what comes back.
IMPACT Case Studies
Frequently Asked Questions
What is IMPACT?
Cloud-based location planning software from GMAP. IMPACT lets you run your own geospatial analysis online, so you can test what opening, closing or relocating a site could mean for the wider network, using a model built specifically around your business.
Do I need GIS or technical skills to use IMPACT?
No - IMPACT is designed for business teams to use themselves, with just a few inputs needed to run a scenario. Our consultants build and calibrate the underlying Spatial Interaction Model, so you don’t need specialist GIS knowledge to use the results.
How is IMPACT different from other spatial analysis software?
Generic spatial analysis software often relies on broad assumptions about how customers behave. IMPACT uses a bespoke Spatial Interaction Model calibrated to your market, so the results are based on how your network actually performs.
How long does it take to get results from a scenario?
Once you’ve set up a scenario, IMPACT returns the results within minutes. That means you can test several options in one sitting, rather than waiting for a separate piece of analysis each time.
Can IMPACT be used outside the UK?
Yes, IMPACT has global coverage, so you can use the same geospatial analysis platform across different markets - whether your network operates in one country or several.
IMPACT Case Studies
