Location Planning 
Tool

Simulate location planning scenarios with IMPACT, a geospatial analysis software and location planning tool, to manage your network in-house
Contact GMAP Today

Location Planning Tool

Simulate location planning scenarios with IMPACT, a geospatial analysis software and location planning tool, to manage your network in-house

Contact GMAP Today

IMPACT Location 
Planning Tool

IMPACT Location Planning Tool

The IMPACT Location Planning tool allows you to self-serve modelled scenarios
Objectively assess changes to your retail network and location planning strategy
IMPACT is a location intelligence tool which is accessed through a cloud-based web application
IMPACT uses GMAP's spatial interaction model which GMAP consultants build bespoke for you as part of a location planning project
GMAP Location Intelligence Tools are user friendly and allow you to run your own scenarios
IMPACT results are delivered in an interactive report dashboard
IMPACTs quick run-time can help property acquisition teams to get fast and informed model results

Features

  • A cloud-based web application which allows clients to create and run network strategy simulations.
  • IMPACT uses a bespoke and client specific Spatial Interaction Model (SIM) calibrated by GMAP. 
  • Run single or multi-action scenarios.
  • Access scenario results within minutes. 
  • The results are displayed through an embedded Microsoft Power BI report and contain:
    • An interactive map displaying locations and graduated symbols of impact.
    • A table showing impacts.
    • The ability to cross-compare scenario results.
  • Export the IMPACT Report as an image from Power BI.

Applications

  • Objectively analyse site feasibility. 
  • Quantify and rank the size of impact to the existing retail network.
  • Develop comprehensive estate strategies: expansion/rationalisation tactics.

Why IMPACT?

  • Allows clients to run scenarios in-house without requiring 3rd party support.
  • Allows unlimited scenario creation.
  • IMPACT is user friendly and requires minimal inputs:
    • Scenario Name
    • Brand
    • Action (Open / Close)
    • Site Attractiveness (if not default)
  • Global coverage. 
  • IMPACT uses a bespoke SIM calibrated by GMAP - world leading providers of location planning consultancy. 
  • The IMPACT Reports can be customised to your specific requirements. 
IMPACT Scenario Creator
Analyse potential new site locations or site closures with IMPACT's scenario creator to assess how they fit with your overall network plan
IMPACT Report
IMPACT creates a report that allows retail network planners to determine whether to open or close a site
The IMPACT Location Planning tool allows you to self-serve site scenarios
Objectively assess changes to your retail network and location planning strategy
IMPACT is a location intelligence tool which is accessed through a cloud-based web application
IMPACT uses GMAP's spatial interaction model which GMAP consultants build bespoke for you as part of a location planning project
GMAP Location Intelligence Tools are user friendly and allow you to run your own scenarios
IMPACT results are delivered in an interactive report dashboard
IMPACTs quick run-time can help property acquisition teams to get fast and informed model results

IMPACT Case Studies

IMPACT - Automotive Case Study
IMPACT for an International 
Automotive Group
Enabling an international Automotive Group to self-serve scenarios to support them in optimising their dealer network >>
IMPACT - Retail Case Study
IMPACT for an International Clothing & Footwear Retailer
Supporting the site selection process for a Clothing & Footwear Retailer expanding their retail network internationally >>

 IMPACT Case Studies

IMPACT - Automotive Case Study
IMPACT for an International Automotive Group
Enabling an international Automotive Group to self-serve scenarios to support them in optimising their dealer network >>
IMPACT - Retail Case Study
IMPACT for an International Clothing & Footwear Retailer
Supporting the site selection process for a Clothing & Footwear Retailer expanding their retail network internationally >>
IMPACT Product Sheet Enquire about IMPACT

Features

  • A cloud-based web application which allows clients to create and run network strategy simulations.
  • IMPACT uses a bespoke and client specific Spatial Interaction Model (SIM) calibrated by GMAP. 
  • Run single or multi-action scenarios.
  • Access scenario results within minutes. 
  • The results are displayed through an embedded Microsoft Power BI report and contain:
    • An interactive map displaying locations and graduated symbols of impact.
    • A table showing impacts.
    • The ability to cross-compare scenario results.
  • Export the IMPACT Report as an image from Power BI.

Applications

  • Objectively analyse site feasibility. 
  • Quantify and rank the size of impact to the existing retail network.
  • Develop comprehensive estate strategies: expansion / rationalisation tactics.

Why IMPACT?

  • Allows clients to run scenarios in-house without requiring 3rd party support.
  • Allows unlimited scenario creation.
  • IMPACT is user friendly and requires minimal inputs:
  • Scenario Name
  • Brand
  • Action (Open / Close)
  • Site Attractiveness (if not default)
  • Global coverage. 
  • IMPACT uses a bespoke SIM calibrated by GMAP - world leading providers of location planning consultancy. 
  • The IMPACT Reports can be customised to your specific requirements. 
IMPACT Scenario Creator
Analyse potential new site locations or site closures with IMPACT's scenario creator to assess how they fit with your overall network plan
IMPACT Report
IMPACT creates a report that allows retail network planners to determine whether to open or close a site