GMAP source and provide demographic and income data in the UK and internationally. We also provide geodemographic data, including CAMEO.

GMAP are resellers of CAMEO, a comprehensive consumer geodemographic classification that is an international solution with different levels of segmentation available in 36 countries. You can use CAMEO as an off-the-shelf dataset internally in your business, as part of our Ideal Network Plan consultation projects or in MVPLUS.

With CAMEO you’re no longer restricted to a basic understanding of where your customers live. Instead with the socio-economic and geodemographic information obtained through CAMEO, you can discover who your consumers are, their habits and potential to buy. Plus, when overlaid with consumer survey data, you can gauge their opinions, attitudes, likes and dislikes. The better you know your consumers, the better you can attract, engage, satisfy and retain them.

CAMEO UK divides people into groups reflecting affluence, life stage, interests and spending habits reaches a new standard — classifying UK postcodes into 68 distinct categories. That means you can access data that delivers more traction, insight and personality. In the UK, local area financial, income, property, welfare and unemployment CAMEO segmentations are also available. 

CAMEO International helps you understand, target consumers and grow your business at a local, in-market level or support international expansion into new markets. For each country there is a CAMEO country specific segmentation, as well as a universal International CAMEO code enabling uniform comparison globally. Detailed CAMEO insights are available in 36 countries.