Data is reshaping the automotive industry. Manufacturers and dealer networks that apply data analytics within the automotive industry are making smarter decisions about where to operate, how to perform, and where real opportunity exists.
GMAP’s automotive data analytics combine DVLA vehicle registration data, consumer geodemographics, and location intelligence software to help organisations understand their markets in detail. From assessing the performance of an existing dealer network to understanding local demand for new and used vehicles, these insights support more informed commercial decisions.
Who can automotive data analytics help?
GMAP’s automotive data analytics tools and consultancy are used by organisations that need a clearer understanding of market performance, customer demand, and network opportunity.
This includes:
- Automotive manufacturers requiring a clear picture of market share, network coverage, and territory performance
- Dealer groups and automotive brands evaluating network performance against local demand
- Network planning and strategy teams making decisions about where to open, close, or reposition dealerships
- Marketing and insight teams identifying where target customers are concentrated and how to reach them more effectively
- Finance and commercial teams evaluating site-level performance and investment priorities with data-backed evidence
If your organisation operates or manages a franchised dealer network and needs reliable data to guide its next strategic decision, GMAP's data analytics in the automotive industry can help.
What automotive data analytics helps you do
The automotive sector produces large volumes of transactional and vehicle registration data. The challenge for many organisations is turning that data into reliable insight that can actually support decisions.
With GMAP’s data analytics in the automotive industry, organisations can:
- Understand demand for new and used vehicles at postcode or territory level
- Assess how each dealer performs against the real potential of its local market
- Identify areas where demand is high but network coverage is limited
- Spot underperforming sites and understand whether the issue is location or operations
- Analyse market share by geography and vehicle segment
- Model the likely impact of opening, closing, or relocating a dealership
- Build a clear evidence base to support network investment decisions
GMAP helps turn complex automotive data into clear, practical insight - giving organisations the confidence to act.
Automotive software and data for predictive analytics from GMAP
As one of the UK’s most trusted automotive data analytics companies, GMAP combines specialist datasets, location intelligence software, and consultancy expertise to deliver actionable insights.
DVLA vehicle registration data
GMAP provides access to DVLA vehicle registration data, one of the most comprehensive sources of automotive market data available in the UK.
The data includes new vehicle registrations, used car transactions, and the full UK vehicle parc. It enables organisations to understand where demand exists, assess how effectively their network is capturing market share, and identify areas where growth opportunities may exist.
GMAP can also help international organisations identify similar data sources in other markets.
Consumer and geodemographic data
Combining geodemographic data teamed with DVLA vehicle data, this allows automotive organisations to profile catchment areas, identify concentrations of target consumers, and compare potential new sites against proven locations.
GMAP uses the CAMEO consumer geodemographic dataset which classifies UK postcodes into 68 categories based on factors such as affluence, life stage, and spending behaviour.
CAMEO is available across 36 countries, supporting analysis for organisations operating internationally.
Location intelligence software - MVPLUS and IMPACT
GMAP delivers automotive data analytics through two core software tools: MVPLUS and IMPACT.
- MVPLUS is a cloud-based GIS platform that enables organisations to explore and analyse market data through self-serve location analysis.
- IMPACT is a network modelling tool that uses a Spatial Interaction Model to estimate the impact of opening, closing, or relocating dealerships.
Results are delivered through an interactive MS Power BI dashboard that makes complex modelling immediately accessible to strategic decision-makers. Many clients also use GMAP’s Used Car Report, which combines DVLA transaction data with client sales data to benchmark dealer performance against local market demand.
Why GMAP
GMAP has decades of experience supporting location-based decision-making across automotive and retail markets in more than 60 countries.
Clients work with us because we:
- Provide automotive-specific data, software, and consultancy from a single experienced team
- Give access to DVLA vehicle data and CAMEO geodemographics across 36 countries
- Build models calibrated to each client's network - not generic benchmarks
- Deliver practical, transparent outputs designed to support real-world decisions
Use automotive data to guide your network decisions
As one of the leading automotive data analytics companies, GMAP’s tools and consultancy help you understand demand and evaluate network performance - giving your dealer network insight you can act on.
FAQs
What automotive data does GMAP provide?
GMAP gives you access to
DVLA vehicle registration data, covering new registrations, used car transactions, and the full UK vehicle parc. This is combined with
CAMEO consumer geodemographics, competitor locations, and catchment analysis. If you work in international markets, GMAP can advise on similar data sources in other countries.
Can I use GMAP's automotive analytics with my own internal data?
Absolutely. GMAP often combines licensed datasets with a client’s own sales, customer, and network data. The result is a fuller, more complete picture of market performance than either source on its own.
What is the difference between MVPLUS and IMPACT for automotive analytics?
MVPLUS is a self-serve GIS platform that lets you map data, explore market performance, and run catchment analyses whenever you need. IMPACT is a scenario modelling tool designed for strategic decisions, showing how opening or closing a dealership could affect the wider network. Many clients use both together to get the full picture.
How long does it take to set up automotive data analytics with GMAP?
Our team in GMAP can start to analyse your data from day one, and final delivery will depend on the insight and data you wish your analytics to encompass. To understand the timescales on when you can get your data analytics, get in touch!
