Choosing the right location is one of the most important decisions for any organisation with a physical presence. Get it right, and a site can perform for decades; get it wrong, and the costs are difficult to reverse.

GMAP’s site selection services combine location intelligence software, market-leading data, and expert consultancy to give organisations the evidence they need to make confident, well-informed location decisions.

Who uses GMAP’s site selection services?

GMAP’s site selection services support organisations that need to choose new locations carefully or reassess whether existing sites are in the right places. Typical users include:

• Retail brands looking at new store locations or reviewing how their current stores are performing
• Automotive manufacturers and dealer networks choosing where to open or relocate dealerships
• Leisure and hospitality operators checking catchment potential and the local competitive landscape before committing
• Property and real estate teams needing clear, data-backed evidence to support site acquisitions
• Network and strategy teams building a consistent process for evaluating sites across their portfolio
  
  

What site selection services help you do

Effective site selection and analysis means understanding who your customers are, where they’re concentrated, how the competition operates, and how a potential site compares to proven locations elsewhere in your network.

With GMAP’s site selection analysis and tools, organisations can:

• Map and model catchment areas to see exactly who you’ll reach by drive time, distance, or local boundaries
• Understand local demand and customer profiles before committing to a site
• Compare potential locations against each other and your best-performing sites
• Spot gaps in the market where competition is low and opportunity is high
• Assess the impact on your existing network to avoid cannibalisation
• Build a strong, evidence-based case to support site approvals and investment decisions
  
  

Site selection services from GMAP

GMAP’s site selection services combine specialist software, high-quality data, and expert consultancy. You can use these individually or together to make smarter, evidence-based location decisions.



Site selection analysis and consultancy

GMAP’s consultants help you work through a specific location decision or build a wider site selection strategy. We define catchments, assess demand, benchmark against competitors, and model performance - all delivered in a clear, decision-ready format.



MVPLUS - self-serve site selection software

MVPLUS is a cloud-based site selection software platform for teams who want to explore locations independently. Import your own data, map catchments, overlay demographics and market data, and compare sites against your existing network - all without commissioning a new project each time.

IMPACT - modelling network effects

IMPACT estimates the impact of opening or closing sites across your network. Using a custom Spatial Interaction Model, it quantifies effects on surrounding locations and presents results in an interactive Microsoft Power BI dashboard that’s easy for decision-makers to use.



Site selection data

Good decisions need good data. GMAP integrates datasets directly into MVPLUS and IMPACT, including:

• CAMEO consumer geodemographics across 36 countries
• RetailVision for UK retail centres and trade areas
• LeisureVision for leisure and hospitality locations
• DVLA vehicle registration data for automotive sites
• Competitor and points-of-interest data for real-world context
  
  

For over 30 years, GMAP has helped organisations make location decisions across retail, automotive, leisure, fuel forecourts, and more - in over 60 countries. Our site selection consultants understand that these decisions carry long-term financial and operational consequences, and our analysis is built to reflect that.

Clients work with our site selection consultants because we:

• Bring together data, software, and consultancy so everything you need is in one place
• Adapt to your needs, whether you prefer self-serve tools or full consultancy support
• Use data that reflects real network behaviour, not just generic market benchmarks
• Produce clear, practical outputs that are transparent and built to stand up under scrutiny

Talk to us about site selection

Whether you are evaluating a single site, developing a site selection strategy for a wider expansion programme, or building an in-house capability for ongoing location analysis, GMAP can help.

What does a site selection service from GMAP involve?

It usually involves a combination of catchment analysis, demand and consumer profiling, competitor benchmarking, and network impact modelling.

The exact scope depends on the decision being made. Sometimes this means evaluating a single candidate site - in other cases it may support a wider site selection strategy across a network or expansion programme.

What data does GMAP use for site selection analysis?

GMAP uses a mix of proprietary and licensed datasets to understand how locations perform.

This includes CAMEO consumer geodemographic classifications, RetailVision data on UK retail centres, LeisureVision data on leisure destinations, DVLA vehicle registration data for automotive clients, and competitor and points-of-interest data. Depending on the project, this data can be explored in MVPLUS, used in IMPACT modelling, or analysed as part of a consultancy project.

Can I carry out site selection analysis in-house using GMAP’s software?

Yes - MVPLUS is designed for teams that want to explore site selection questions themselves.

Users can import their own data, run catchment analysis, overlay demographic and market data, and compare potential locations directly in the platform. Each licence also includes training and ongoing support from the GMAP team.