For smarter network decisions
You probably already have the data you need to make better network decisions; you know which sites are performing well and which ones aren't. The raw material is there, but the challenge is turning it into something you can actually act on.
GMAP's location intelligence software gives teams the tools to do that themselves. Whether you're analysing what's happening across your network today or modelling what would happen if you made a change, our platform puts that capability directly in your hands.
Who is location intelligence software for?
GMAP’s location intelligence tools are built for teams who are making ongoing decisions about networks, whether that’s in retail, automotive or any other sector where location has a direct impact on performance. That typically includes:
- Property and estates teams working on site selection and managing how the existing estate is performing over time
- Network and expansion planning teams working out where growth makes sense and where it doesn’t
- Strategy and commercial teams using location insight to make sure site decisions line up with wider business priorities
- Marketing teams looking at where customers are actually coming from and how well current locations are serving those areas
- Finance teams building the evidence needed for decisions around opening, relocating, or closing sites
Whether you’re managing a small portfolio or a large national network, the aim is the same: give teams a way to use location data as part of everyday decision-making, not just as occasional analysis.
What GMAP's location intelligence software helps you do
Networks don’t sit still. Customer behaviour changes, competitors open and close sites, and the decisions you made three years ago can easily stop reflecting what’s happening in the market now.
- GMAP’s location-based intelligence platform gives teams a live, evidence-based view of how their network is performing, along with the tools to act on it in a practical way. Day-to-day, that means you can:
- Understand where customers are coming from and how catchments are really behaving across your network
- Compare locations against their local market potential rather than relying on broad company-wide averages
- Identify which sites are overperforming - and which aren't
- Assess new locations before committing any investment
- Model what happens to the wider network if you open, move or close sites
- Spot gaps in coverage and untapped demand across a market
GMAP's location intelligence tools
GMAP’s platform helps teams make better location-based decisions. It’s built around three products, each focused on a different part of that decision-making process.
MVPLUS gives teams direct access to location intelligence, so they can carry out their own analysis as part of day-to-day decision-making. It's for understanding your network as it stands today: what's on the ground, who it serves, and how it holds up against local demand and competition.
With MVPLUS, teams can:
- Build and visualise catchments using drive-time and distance tools
- Layer customer, sales, and demographic data in one view
- Interrogate individual sites or compare groups of locations
- Understand competitor presence and network overlap
- Export analysis for internal reporting and decision-making
MVPLUS is accessible from day one and doesn't require configuration to get started.
IMPACT is for what-if. “What if I open a new location?” “What if I close an underperforming site, or move it 10 miles over?” IMPACT shows you the network-wide consequences before you commit. You can make all the plans in the world, but the final decision has to hold up in the real world - IMPACT is how you keep adapting without starting from scratch each time.
With IMPACT, teams can:
- Simulate what happens across the network when a new site is added, removed or moved
- See how demand reallocates across the network when something changes
- Visualise how trade moves between locations
- Compare different scenarios using the same assumptions
IMPACT is built to fit the way your network operates, giving you clearer insight into the decisions that matter.
GMAP’s Reporting tools give teams ongoing visibility into how performance varies across locations, helping you track what’s happening across the network without having to pull everything together manually each time.
Everything is configured around your requirements, so what you track and how it's presented fits the way your team and stakeholders actually use the data.
How software and consultancy work together
GMAP’s software and consultancy work together as part of the same process, helping teams move from understanding the network to actually using that understanding in day-to-day decisions.
A typical consultancy project produces what we call an Ideal Network Plan (INP): a structured view of how a network could look based on demand, performance and market reality.
Those outputs are then fed directly into MVPLUS, so your team can keep exploring the analysis, and into IMPACT, so you can test how the plan holds up when conditions change. You get the tools to explore the data and the support to interpret what it means for your network.
Why GMAP?
For over 30 years, GMAP has been helping organisations make better decisions about their networks across the UK and more than 60 countries. Clients work with us because we:
- Bring software, data, and consultancy into one team, so analysis and strategy stay connected throughout
- Use market-leading location data to give a clearer view of performance and opportunity.
- Deliver clear outputs that are solid enough to stand up in board and investment discussions
If you’re working with a network and trying to make sense of the data behind it, GMAP can help you turn that into clearer decisions about growth.
Better network decisions come from understanding how your locations really perform, not just how they look on paper. We give you the tools to find that out yourself.
FAQs
What is location intelligence software?
Location intelligence SaaS helps organisations understand data that’s linked to place - like where customers are or where competitors are positioned. Instead of static maps or spreadsheets, it lets you explore this information interactively and test how changes to a network could play out.
What's the difference between MVPLUS and IMPACT?
MVPLUS is for understanding your current network - what's on the ground now. IMPACT is for scenario planning - what would happen if you made a change. They're separate products, but most clients use both: MVPLUS to understand the starting point, IMPACT to test where to go next.
Do I need technical expertise to use GMAP's software?
No. The tools are built for business teams across property, strategy, marketing, and finance - not data scientists or GIS specialists. Training and support are included, and once you're set up, your team can run analysis independently.
Can I use my own data?
Yes. At GMAP, we work with your internal data alongside our own datasets. Combining the two gives a more complete view of how your network is performing and where the opportunities sit.
