Extensive Experience
GMAP has extensive experience helping our clients grow, optimise or rationalise their retail networks, sales territories and market channels to be more efficient and profitable. We help retailers understand the geographical interactions between consumers and the retail channels in which they engage.
We combine data-driven information ‘science’ and local market knowledge ‘art‘ with our cutting-edge modelling expertise and software. Our experts have developed products and services to help clients to further understand their business, their competitors and the surrounding market landscape.
Benefits Of Working With GMAP
Consultation with our GMAP experts can help you gain insight and quicker actionable solutions for your retail network through:
Actionable Insights
Objective & Impartial
Informed Decision-Making
Accelerated Investment
Avoid Poor Decisions
Improve Sales & Market Share
Bespoke
Partnerships With Our Clients
Our Services
Ideal Network Plan
GMAP’s Ideal Network Plans (INP) are used by clients across multiple sectors and markets. The success in our approach comes from close consultation with our clients. We work with you to help balance the viability and coverage of your network to ensure future sustainability:
1.) Viability:
- Sustainable Development
- Higher Return on Investment
- Less Competition
- Fewer Branches
2.) Coverage
- Increase Market Share
- Higher Customer Convenience
- Higher Provision
Our core framework of analysis is a key starting point to all our client INPs:
Critical Success Scorecards
Critical Success Scorecards (CSS) can provide you with additional insight to your INP. Our CSS modelling can be used to correlate indicators. For example, CSS can correlate various factors affecting a store’s performance with store sales. Any number of financial indicators may be incorporated into this analysis, including:
Location Factors
Affinity stores, competitor stores, location position vs the rest of the trade zone, location type (i.e. in a shopping centre), pedestrian traffic, trade zone attraction
Demand Factors
Potential demand (spend) at different geographies (i.e. city, cluster or building), retail maturity, day time population
Competition Factors
Product mix, brand mix, competitor stores in building or vicinity
Facility Factors
Size, frontage, operations, product mix, pitch quality of existing stores
Sales Reporting & Targets
We can help you create geographical insight into your sales, customer and company data to understand how each of the points in your network are performing on a continual basis.
This can help you to target the right locations and seek the right opportunities. Sales targets can be created for each point in your retail network to help you plan efficiently and effectively.
Bespoke Analysis
GMAP can provide insight with our Bespoke Analysis. This could be in addition to our INP, CSS and Sales data capabilities, or as a separate project.
This could encompass any geographical or location analysis, such as CAMEO customer profiling, that can help you gain a better understanding of your business and the market.
Our Products
RetailVision allows you to rank and evaluate retail destinations across the UK, Europe and the world. Built from our comprehensive store locations dataset and internal retail modelling solution. RetailVision estimates centre revenues across Fashion & Comparison, Electrical, Homeware & DIY and Grocery.
MVPLUS is GMAP’s easy-to-use cloud-based Geographical Information System (GIS). You can use this secure mapping and analysis tool to visualise and interact with both licenced and your own data.
Our Data Partners
We are a recognised Solution provider of Royal Mail’s Postcode Address File (PAF). Based from the PAF data, GMAP have created a Store Locations dataset as part of RetailVision that provides extensive coverage of the UK retail landscape.
We are resellers of the DVLA anonymised data set, this includes car registration details such make, model and a partial postcode. This can be purchased as a data set, used in our MVPLUS system or incorporated into your network analysis.
We are a reseller of CAMEO, a comprehensive consumer geodemographic classification with international coverage of over 35 countries. For each country there is a CAMEO country specific segmentation, as well as a universal International CAMEO code enabling uniform comparison globally. In the UK, local area financial, income, property, welfare and unemployment CAMEO segmentations are also available. You can use CAMEO internally, in GMAP projects or in MVPLUS.
