Exploring Pizza Provision in the UK for National Pizza Day

9th February 2022

We used our leisure location data to establish where is the UK Pizza hotspot for National Pizza Day
Today, 9th February, is National Pizza Day! Until the early 1900s Pizza was Italy’s well-kept secret, as it was little known beyond Naples’ borders. Immigrants to New York in the 1940’s introduced America to Pizza, which quickly spread across America and the rest of the world. 

Since the first Pizza Hut opened in 1958, an abundance of restaurant and takeaway chains have opened worldwide. From traditional Italian Pizzas to American deep-dish Chicago style Pizza to the recent trend of Sourdough Pizzas, you don’t have to travel far in the UK to get yourself a Pizza! This has been enabled the major UK pizza brands including the likes of Pizza Hut, Papa John’s, Dominos, Pizza Express, as well as newer UK brands such as Franco Manca, Pizza Pilgrims, and Rudy’s Pizza who have driven a pizza revival in recent years. 

Celebrating National Pizza Day by looking at our LeisureVision restaurant location data

We have used our LeisureVision Points location data to explore the UK Pizza provision! We found that 5% of all UK restaurants and 10% of all UK fast food outlets are Pizza restaurants or takeaways. 

Looking at the geography of Pizza in the UK in our MVPLUS software, we found that Leeds is the ultimate hotspot for Pizza, followed by Birmingham and Westminster. Westminster has the highest number of Pizza restaurants, followed by Bristol and Edinburgh. Leeds is the also the hotspot for Pizza takeaways, followed by Birmingham and Nottingham. 
Hotspot Map of all Pizza Venues
Location data and map of the hotspots of the Pizza venues in the UK
Hotspot Map of all Pizza Restaurants
Restaurants location data and map of the top places for UK Pizza restaurants
 Hotspot Map of for Pizza Takeaways
Takeaway location data and map of the provision of UK Pizza takeaways
Top 20 Locations for all Pizza Venues
1. Leeds
2. Birmingham
3. Westminster
4. Bristol
5. Nottingham
6. Edinburgh
7. Manchester
8. Newcastle Upon Tyne
9. Wandsworth
10. Islington
11. Glasgow
12. Hackney
13. Tower Hamlets
14. Sheffield
15. Camden
16. Cardiff
17. Croydon
18. York
19. Brighton And Hove
20. Derby
Top 20 Locations for all Pizza Restaurants
1. Westminster
2. Bristol
3. Edinburgh
4. Manchester
5. Wandsworth
6. Camden
7. Kensington And Chelsea
8. Birmingham
9. Islington
10. Hackney
11. Newham
12. Glasgow
13. Brighton And Hove
14. Tower Hamlets
15. Southwark
16. Hammersmith And Fulham
17. Leeds
18. Sheffield
19. Lambeth
20. Croydon
Top 20 Locations for all Pizza Takeaways
1. Leeds
2. Birmingham
3. Nottingham
4. Newcastle Upon Tyne
5. Bristol
6. Edinburgh
7. Manchester
8. Derby
9. York
10. Wandsworth
11. Sheffield
12. Islington
13. Cardiff
14. Glasgow
15. Croydon
16. Reading
17. Wakefield
18. Tower Hamlets
19. Leicester
20. Hackney
LeisureVision Points is a competitively price dataset of over 250,000+ leisure locations across the UK. Points is a comprehensive dataset of locations across 4 product types including Food & Beverage (F&B), Entertainment, Competitive Socialising and Sport & Fitness. Each Point is also assigned to one of over 100+ categories. The attributes associated with each point are: Name, Brand, Location, Product & Category.
Leeds: The Ultimate Hotspot For Pizza Provision

At GMAP we are not surprised that Leeds is the pizza hotspot! We have an abundance of options on our doorstep in which we can get ourselves a tasty pizza. Pizza Fell, Simpatico, Poco, and Dough Boys Pizza at Belgrave Music Hall are just a few of the GMAP team’s favourite Leeds local pizza brands. The question is, what topping? 

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Get in touch to find out more about how our LeisureVision leisure location data or MVPLUS tool can be used to inform your decision-making! Also discover how our location planning consultancy can support your business.