Client's Most Valuable Feature of Our MVPLUS Location Intelligence Software

MVPLUS is GMAP's location intelligence software which enables clients to carry out market analysis, site assessments and target customers. This self-serve Geographical Information System (GIS) is designed to allow users to undertake in-house analysis to enhance understanding of the spatial relationships between their network and their customers. GMAP provide MVPLUS training, continual helpdesk and technical support, and regular MVPLUS Account Meetings as part of an MVPLUS licence.

According to our survey, sent out prior to our most recent MVPLUS Account Meetings, our Catchment Tool is our client’s most valuable feature. This is no surprise really, as in just a few steps, MVPLUS allows clients to create discrete territories or full overlapping batch catchments of hundreds of sites using their own criteria. 

Our clients value our Catchment Tool’s ability to create detailed customised market reports of their current and future portfolio, by aggregating socio-demographic data, detailed RetailVision market statistics, competitor locations, an array of census variables and their own imported data whether that be data such as market potential data or customer locations, using drive time, distance, radius or nearest rules.

The tool’s capability doesn’t just stop there, other client uses include building sales territories, organising the distribution of people to points for logistical business planning and exploring cannibalisation within their current and future portfolios.

Visit our MVPLUS page, download the MVPLUS Product Sheet, or contact Alice Thomson at alice.thomson@gmap.com to find out how MVPLUS and our dedicated client support team can help your organisation.