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Launching LeisureVision

3rd November 2021

At GMAP, we have increasingly recognised the increasing prevalence of Leisure-based consumption and requirement for location intelligence data, software, and consultancy from leisure operators. In response to this demand, we have developed our first Leisure proposition, LeisureVision! LeisureVision can be delivered as a standalone dataset, as part of a consultative project, or can be further brought to life through our MVPLUS mapping tool. 

LeisureVision UK Leisure Landscape Data Insight Business Intelligence Product
RetailVision UK Retail Landscape Data Insight Business Intelligence Product
Why have GMAP created LeisureVision? 
Leisure-based retail has become an increasingly prevalent portion of consumer spending. At the start of the millennium, a day out mainly involved a key shopping centre or retail destination, perhaps followed by a meal or cinema trip. Today leisure is often the key driver of the day out. Bars, pubs, cinemas, as well as less conventional leisure activities such as venues to engage in Axe Throwing, are the destination and often ‘the shop’ is somewhere to visit on the way, or only one factor in a day out.

The shift towards increased focused in leisure consumption has occurred in parallel to changes in the retail landscape. Prior to Covid-19, retail was going through a “Retail Apocalypse” which was only exasperated by the pandemic. From our RetailVision data we measured that in the first quarter of this year alone, almost 2,000 stores closed during lockdown (gmap.com/retailvision-refreshed). With the closure of retail outlets, vacancy rates have increased and the uptake of spaces by new leisure concepts has meant the retail landscape has increasingly become a retail-leisure hybrid. Both retail and leisure stakeholders need to consider both sectors for optimal location decision making. 

At GMAP we recognise the importance of this leisure shift in location planning as Leisure is an adherently physical service; you cannot buy the atmosphere that comes with a freshly poured pint online. Therefore, it is essential that leisure operators closely consider their location planning decisions. In account of this, as well as the growth in leisure-based consumption, GMAP have been increasingly providing leisure operators with insights to help them understand this ever-growing sector, as well as retailers that need to understand how their proposition sits in the changing face of consumption. Consequently, it seemed like the right time for GMAP to launch a Leisure data offering to sit alongside our existing product suite, and from this we created LeisureVision.
Leisure-based retail has become an increasingly prevalent portion of consumer spending. At the start of the millennium, a day out mainly involved a key shopping centre or retail destination, perhaps followed by a meal or cinema trip. Today leisure is often the key driver of the day out. Bars, pubs, cinemas, as well as less conventional leisure activities such as venues to engage in Axe Throwing, are the destination and often ‘the shop’ is somewhere to visit on the way, or only one factor in a day out.

The shift towards increased focused in leisure consumption has occurred in parallel to changes in the retail landscape. Prior to Covid-19, retail was going through a “Retail Apocalypse” which was only exasperated by the pandemic. From our RetailVision data we measured that in the first quarter of this year alone, almost 2,000 stores closed during lockdown (gmap.com/retailvision-refreshed). With the closure of retail outlets, vacancy rates have increased and the uptake of spaces by new leisure concepts has meant the retail landscape has increasingly become a retail-leisure hybrid. Both retail and leisure stakeholders need to consider both sectors for optimal location decision making. 

At GMAP we recognise the importance of this leisure shift in location planning as Leisure is an adherently physical service; you cannot buy the atmosphere that comes with a freshly poured pint online. Therefore, it is essential that leisure operators closely consider their location planning decisions. In account of this, as well as the growth in leisure-based consumption, GMAP have been increasingly providing leisure operators with insights to help them understand this ever-growing sector, as well as retailers that need to understand how their proposition sits in the changing face of consumption. Consequently, it seemed like the right time for GMAP to launch a Leisure data offering to sit alongside our existing product suite, and from this we created LeisureVision.

LeisureVision is designed to help stakeholders understand the current leisure landscape to enable smarter location and business decisions. 

What is LeisureVision? 
LeisureVision is designed to help stakeholders understand the current leisure landscape, to enable smarter location and business decisions. LeisureVision is made up of two products, Points and Destinations. 
At GMAP, we have increasingly recognised the increasing prevalence of Leisure-based consumption and requirement for location intelligence data, software, and consultancy from leisure operators. In response to this demand, we have developed our first Leisure proposition, LeisureVision! LeisureVision can be delivered as a standalone dataset, as part of a consultative project, or can be further brought to life through our MVPLUS mapping tool. 

RetailVision UK Retail Landscape Data Insight Business Intelligence Product
RetailVision UK Retail Landscape Data Insight Business Intelligence Product
Why have GMAP created LeisureVision? 

Leisure-based retail has become an increasingly prevalent portion of consumer spending. At the start of the millennium, a day out mainly involved a key shopping centre or retail destination, perhaps followed by a meal or cinema trip. Today leisure is often the key driver of the day out. Bars, pubs, cinemas, as well as less conventional leisure activities such as venues to engage in Axe Throwing, are the destination and often ‘the shop’ is somewhere to visit on the way, or only one factor in a day out.

The shift towards increased focused in leisure consumption has occurred in parallel to changes in the retail landscape. Prior to Covid-19, retail was going through a “Retail Apocalypse” which was only exasperated by the pandemic. From our RetailVision data we measured that in the first quarter of this year alone, almost 2,000 stores closed during lockdown (gmap.com/retailvision-refreshed). With the closure of retail outlets, vacancy rates have increased and the uptake of spaces by new leisure concepts has meant the retail landscape has increasingly become a retail-leisure hybrid. Both retail and leisure stakeholders need to consider both sectors for optimal location decision making. 

At GMAP we recognise the importance of this leisure shift in location planning as Leisure is an adherently physical service; you cannot buy the atmosphere that comes with a freshly poured pint online. Therefore, it is essential that leisure operators closely consider their location planning decisions. In account of this, as well as the growth in leisure-based consumption, GMAP have been increasingly providing leisure operators with insights to help them understand this ever-growing sector, as well as retailers that need to understand how their proposition sits in the changing face of consumption. Consequently, it seemed like the right time for GMAP to launch a Leisure data offering to sit alongside our existing product suite, and from this we created LeisureVision.

Leisure-based retail has become an increasingly prevalent portion of consumer spending. At the start of the millennium, a day out mainly involved a key shopping centre or retail destination, perhaps followed by a meal or cinema trip. Today leisure is often the key driver of the day out. Bars, pubs, cinemas, as well as less conventional leisure activities such as venues to engage in Axe Throwing, are the destination and often ‘the shop’ is somewhere to visit on the way, or only one factor in a day out.

The shift towards increased focused in leisure consumption has occurred in parallel to changes in the retail landscape. Prior to Covid-19, retail was going through a “Retail Apocalypse” which was only exasperated by the pandemic. From our RetailVision data we measured that in the first quarter of this year alone, almost 2,000 stores closed during lockdown (gmap.com/retailvision-refreshed). With the closure of retail outlets, vacancy rates have increased and the uptake of spaces by new leisure concepts has meant the retail landscape has increasingly become a retail-leisure hybrid. Both retail and leisure stakeholders need to consider both sectors for optimal location decision making. 

At GMAP we recognise the importance of this leisure shift in location planning as Leisure is an adherently physical service; you cannot buy the atmosphere that comes with a freshly poured pint online. Therefore, it is essential that leisure operators closely consider their location planning decisions. In account of this, as well as the growth in leisure-based consumption, GMAP have been increasingly providing leisure operators with insights to help them understand this ever-growing sector, as well as retailers that need to understand how their proposition sits in the changing face of consumption. Consequently, it seemed like the right time for GMAP to launch a Leisure data offering to sit alongside our existing product suite, and from this we created LeisureVision.

LeisureVision is designed to help stakeholders understand the current leisure landscape to enable smarter location and business decisions. 

What is LeisureVision? 
LeisureVision is designed to help stakeholders understand the current leisure landscape, to enable smarter location and business decisions. LeisureVision is made up of two products, Points and Destinations. 

LeisureVision Points is a competitively price dataset of over 250,000+ leisure locations across the UK. Points is a comprehensive dataset of locations across 4 product types including Food & Beverage (F&B), Entertainment, Competitive Socialising and Sport & Fitness. Each Point is also assigned to one of over 100+ categories. The attributes associated with each point are: Name, Brand, Location, Product & Category. 

LeisureVision Points

 LeisureVision Destinations 

LeisureVision Points is a competitively price dataset of over 250,000+ leisure locations across the UK. Points is a comprehensive dataset of locations across 4 product types including Food & Beverage (F&B), Entertainment, Competitive Socialising and Sport & Fitness. Each Point is also assigned to one of over 100+ categories. The attributes associated with each point are: Name, Brand, Location, Product & Category.

Food & Beverage (F&B)

Entertainment

Theatre, Cinema, Stadium, Gambling, Bingo, etc.

Competitive Socialising

Bowling, Crazy Golf, Escape Room, Trampolining, etc.

Sport & Fitness

LeisureVision Destinations is built using Uber’s H3 Hexagons. Destinations include a count of the Points within the hexagon’s geofence, and an Opportunity Score which facilitates ‘next best’ location analysis.
LeisureVision Points is a competitively price dataset of over 250,000+ leisure locations across the UK. Points is a comprehensive dataset of locations across 4 product types including Food & Beverage (F&B), Entertainment, Competitive Socialising and Sport & Fitness. Each Point is also assigned to one of over 100+ categories. The attributes associated with each point are: Name, Brand, Location, Product & Category.

Food & Beverage (F&B)

Entertainment

Theatre, Cinema, Stadium, Gambling, Bingo, etc.

Competitive Socialising

Bowling, Crazy Golf, Escape Room, Trampolining, etc.

Sport & Fitness

LeisureVision Destinations is built using Uber’s H3 Hexagons. Destinations include a count of the Points within the hexagon’s geofence, and an Opportunity Score which facilitates ‘next best’ location analysis.
RetailVision UK Retail Landscape Data Insight Business Intelligence Product

Leisure-based retail has become an increasingly prevalent portion of consumer spending. At the start of the millennium, a day out mainly involved a key shopping centre or retail destination, perhaps followed by a meal or cinema trip. Today leisure is often the key driver of the day out. Bars, pubs, cinemas, as well as less conventional leisure activities such as venues to engage in Axe Throwing, are the destination and often ‘the shop’ is somewhere to visit on the way, or only one factor in a day out.

The shift towards increased focused in leisure consumption has occurred in parallel to changes in the retail landscape. Prior to Covid-19, retail was going through a “Retail Apocalypse” which was only exasperated by the pandemic. From our RetailVision data we measured that in the first quarter of this year alone, almost 2,000 stores closed during lockdown (gmap.com/retailvision-refreshed). With the closure of retail outlets, vacancy rates have increased and the uptake of spaces by new leisure concepts has meant the retail landscape has increasingly become a retail-leisure hybrid. Both retail and leisure stakeholders need to consider both sectors for optimal location decision making. 

At GMAP we recognise the importance of this leisure shift in location planning as Leisure is an adherently physical service; you cannot buy the atmosphere that comes with a freshly poured pint online. Therefore, it is essential that leisure operators closely consider their location planning decisions. In account of this, as well as the growth in leisure-based consumption, GMAP have been increasingly providing leisure operators with insights to help them understand this ever-growing sector, as well as retailers that need to understand how their proposition sits in the changing face of consumption. Consequently, it seemed like the right time for GMAP to launch a Leisure data offering to sit alongside our existing product suite, and from this we created LeisureVision.

LeisureVision is designed to help stakeholders understand the current leisure landscape to enable smarter location and business decisions. 

LeisureVision Points
LeisureVision Destinations
LeisureVision Points
LeisureVision Destinations
What are the Applications of LeisureVision? 
LeisureVision insights can be used to help leisure operators, or any stakeholder that requires understandings of the leisure market, to make informed decisions and meet the business requirements of their proposition. Here are some examples of how LeisureVision can be used:
  • Rank the Opportunity for Leisure activities around the UK.
  • Objectively support business decisions and site feasibility assessments.
  • Benchmarking and Affinity or Competitor analysis.
  • Site performance analysis across your portfolio.
  • Add additional context to the to the drivers of footfall.
LeisureVision can be delivered as a standalone dataset, as part of a consultative project, or can be further brought to life through our MVPLUS mapping tool. 
Who Can Benefit from LeisureVision Insight? 
Key decision makers across multiple functions of different types of organisations, including; insight, marketing, property acquisitions, estate management, or location planning teams, could benefit from using LeisureVision. 

LeisureVision is applicable to many sectors, including, but not limited to:
  • Retailers
  • Food & Beverage Operators
  • Sport & Fitness Brands
  • Leisure-Based Retailers
  • Town Planners
  • Property Developers
  • Transport Operators
  • Marketing Agencies
  • Consultancies
How Can I Find Out More? 
To find out more please visit our LeisureVision webpage, download our LeisureVision product sheet below, or get in touch at info@gmap.com. Alternatively, if you have a requirement for Leisure-based insight outside of the UK, please get in touch as GMAP offer global datasets and solutions!

Download the LeisureVision Product Sheet
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