The Store Room

 Case Study

Consultancy For
The Store Room

A data-driven approach to support the continued expansion of The Store Room nationally.

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The Challenge

The Store Room were looking to identify potential real estate areas for investment to continue the expansion of their store portfolio. The Store Room tasked GMAP to provide an Ideal Network Plan for a more objective data-driven approach to their location decision making, using customer and catchment data from existing successful locations. They wanted deliverable insights that would bring data to life and engage all stakeholders.


The Approach

  • CAMEO profiling established the key geodemographic characteristics of a current successful site.
  • Customer drive time statistics were calculated by customer type and location to create customer travel profiles and determine the catchment size of which to evaluate new site locations.
  • Two approaches were taken to establish The Store Room’s target locations:
  1. Building from the consumer analytics, a national index of The Store Room’s potential was calculated, which determined hotspots of customer potential nationally. This then allowed past and current customer penetration to be assessed.
  2. Using GMAP’s RetailVision Points dataset, retailers prevalent within the catchment of The Store Room’s key competitor locations were identified to calculate Affinity Anchor Store hotspots.
  • The Store Room’s unexploited markets were highlighted by the customer potential hotspots and the catchments with substantial Affinity Anchor Stores and the least competitors.
  • GMAP’s dynamic site evaluation report summarised and compared the current sites with new potential site locations’ attributes and catchment statistics.
  • MVPLUS provided visualisation alongside the analysis, and as an on-going tool post project to allow The Store Room to conduct location assessment analytics and evaluate new sites in-house. 


The Conclusion

GMAP’s customer profiling and analysis allowed The Store Room to understand their customer base and characteristics. Providing The Store Room with the ability to find locations with similar catchment area ‘hotspots’, which could be evaluated against Affinity Anchor Store ‘hotspots’ to find unexploited territories. MVPLUS and the dynamic evaluation report allowed The Store Room to self-serve and visualise the data going forward, while providing a delivery tool when presenting to board members on the decisioning of new potential sites.

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Case Study

Consultancy For The Store Room

A data-driven approach to support the continued expansion of The Store Room nationally.

The Challenge

The Store Room were looking to identify potential real estate areas for investment to continue the expansion of their store portfolio. The Store Room tasked GMAP to provide an Ideal Network Plan for a more objective data-driven approach to their location decision making, using customer and catchment data from existing successful locations. They wanted deliverable insights that would bring data to life and engage all stakeholders.

  • Slide title

    Write your caption here
    Button

The Approach

  • CAMEO profiling established the key geodemographic characteristics of a current successful site.
  • Customer drive time statistics were calculated by customer type and location to create customer travel profiles and determine the catchment size of which to evaluate new site locations.
  • Two approaches were taken to establish The Store Room’s target locations:
  1. Building from the consumer analytics, a national index of The Store Room’s potential was calculated, which determined hotspots of customer potential nationally. This then allowed past and current customer penetration to be assessed.
  2. Using GMAP’s RetailVision Points dataset, retailers prevalent within the catchment of The Store Room’s key competitor locations were identified to calculate Affinity Anchor Store hotspots.
  • The Store Room’s unexploited markets were highlighted by the customer potential hotspots and the catchments with substantial Affinity Anchor Stores and the least competitors.
  • GMAP’s dynamic site evaluation report summarised and compared the current sites with new potential site locations’ attributes and catchment statistics.
  • MVPLUS provided visualisation alongside the analysis, and as an on-going tool post project to allow The Store Room to conduct location assessment analytics and evaluate new sites in-house. 

Enquire for GMAP Location Intelligence

Get in touch to find out how our location planning consultancy and location intelligence data and software solutions could support your business.


Contact Us

The Conclusion

GMAP’s customer profiling and analysis allowed The Store Room to understand their customer base and characteristics. Providing The Store Room with the ability to find locations with similar catchment area ‘hotspots’, which could be evaluated against Affinity Anchor Store ‘hotspots’ to find unexploited territories. MVPLUS and the dynamic evaluation report allowed The Store Room to self-serve and visualise the data going forward, while providing a delivery tool when presenting to board members on the decisioning of new potential sites.

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