A Restaurant Chain - MVPLUS

 Case Study

MVPLUS For a  Restaurant Chain

Growing Restaurant Chain use MVPLUS to support data-driven decisions to plan for the national expansion of their restaurants in the UK. 

Case Study

MVPLUS For a Restaurant Chain

Growing Restaurant Chain use MVPLUS to support data-driven decisions to plan for the national expansion of their restaurants in the UK. 

The Challenge

The Finance Director of an expanding UK Restaurant Chain was looking to ensure they were making sensible, sustainable, and data-driven decisions when opening new sites. They were looking for a way to access key demographic and location planning data in an easy-to-use system. 


The Approach

MVPLUS was deployed to the Restaurant Chain, which provided them with easy access to postcode geographies, Census data at different postcode geographies, and LeisureVision Data.


The Conclusion

  • The Restaurant Chain’s users can upload their own data and quickly enrich it with licensed MVPLUS data, such as the Census and Traffic Data.
  • MVPLUS Catchment tools can be used by users in the Restaurant Chain to find the nearest competitors or affinity brands to potential new sites, to see how far their customers travel to their restaurants, and to understand the demographic composition of the drive time catchments around their sites.
  • LeisureVision Point data, such as the locations of Restaurants and Pubs & Bars, in MVPLUS allows the Restaurant Chain to observe:
  • Where potential Leisure demand is located to find “hotspots" within a town or city to locate a restaurant in or to add to their target list.
  • The brands located in the vicinity of their most successful locations that they have an affinity with.
  • The location strategies of competitor or affinity brands to identify key towns or cities where the Restaurant Chain aren’t located and therefore could present a missed opportunity to consider for their target list. 
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The Challenge

The Finance Director of an expanding UK Restaurant Chain was looking to ensure they were making sensible, sustainable, and data-driven decisions when opening new sites. They were looking for a way to access key demographic and location planning data in an easy-to-use system.


The Approach

MVPLUS was deployed to the Restaurant Chain, which provided them with easy access to postcode geographies, Census data at different postcode geographies,  and LeisureVision Data.

Enquire for GMAP Location Intelligence

Get in touch to find out how our location planning consultancy and location intelligence data and software solutions could support your business.


Contact Us

The Conclusion

  • The Restaurant Chain’s users can upload their own data and quickly enrich it with licensed MVPLUS data, such as the Census and Traffic Data.
  • MVPLUS Catchment tools can be used by users in the Restaurant Chain to find the nearest competitors or affinity brands to potential new sites, to see how far their customers travel to their restaurants, and to understand the demographic composition of the drive time catchments around their sites.
  • LeisureVision Point data, such as the locations of Restaurants and Pubs & Bars, in MVPLUS allows the Restaurant Chain to observe:
  • Where potential Leisure demand is located to find “hotspots" within a town or city to locate a restaurant in or to add to their target list.
  • The brands located in the vicinity of their most successful locations that they have an affinity with.
  • The location strategies of competitor or affinity brands to identify key towns or cities where the Restaurant Chain aren’t located and therefore could present a missed opportunity to consider for their target list. 
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