Case Study
MVPLUS For a Health & Beauty Retailer
Case Study
MVPLUS For a Health & Beauty Retailer
Major UK Health & Beauty Retailer use MVPLUS to self-serve their location intelligence.
The Challenge
The Insight team of a major UK Health & Beauty Retailer were looking for a location intelligence software to provide them with access to datasets that could help them to understand more about their customers, their existing store portfolio and to enable them to evaluate new lease opportunities for their property acquisitions team, both objectively and geographically.
The Approach
MVPLUS was deployed to the Health & Beauty Retailer, which provided them with easy access to postcode geographies, Census data at different postcode geographies, Geodemographic Data, and RetailVision Data.
The Conclusion
- The Insight team can upload their own data and quickly enrich it with licensed MVPLUS data such as the Census and Traffic Data.
- The MVPLUS Catchment tools enable the Insight team to quickly run analysis, to find the nearest competitors or affinity brands to potential new sites, to see how far their customers travel to stores, or to see the target population within a drivetime of potential new sites.
- When customer postcodes from the CRM team are uploaded to MVPLUS they are tagged with Geodemographic data to determine the profile who their customers are. Profile reports can be run to compare their customers to the national population, or how respondents to promotion campaigns compare to their whole customer base.
- RetailVision data in MVPLUS allows the Health & Beauty Retailer to objectively and geographically examine the retail landscape surrounding their existing estate, and to analyse potential new sites for the Property Acquisitions teams.
- RetailVision Points allows the Health & Beauty Retailer to establish what competitor and affinity brands are in the vicinity of their best performing sites. This insight is one factor that informs whether a new site matches their current success criteria.
- Other RetailVision attributes, such as Centre Type, Retail Centre Revenues and Footfall Data, are also analysed against site performance to determine characteristics of key performing sites. This insight is then used to objectively analyse whether a new lease opportunity has potential for success.
- MVPLUS also allows the Health & Beauty Retailer’s analysts to visualise current sites geographically, and how they compare to the surrounding retail to see if they could perhaps perform better in a nearby Centre.
Enquire for GMAP Location Intelligence
Get in touch to find out how our location planning consultancy and location intelligence data and software solutions could support your business.
The Challenge
The Insight team of a major UK Health & Beauty Retailer were looking for a location intelligence software to provide them with access to datasets that could help them to understand more about their customers, their existing store portfolio and to enable them to evaluate new lease opportunities for their property acquisitions team, both objectively and geographically.
The Approach
MVPLUS was deployed to the Health & Beauty Retailer, which provided them with easy access to postcode geographies, Census data at different postcode geographies,
Geodemographic Data, and
RetailVision Data.
Enquire for GMAP Location Intelligence
Get in touch to find out how our location planning consultancy and location intelligence data and software solutions could support your business.
The Conclusion
- The Insight team can upload their own data and quickly enrich it with licensed MVPLUS data such as the Census and Traffic Data.
- The MVPLUS Catchment tools enable the Insight team to quickly run analysis, to find the nearest competitors or affinity brands to potential new sites, to see how far their customers travel to stores, or to see the target population within a drivetime of potential new sites.
- When customer postcodes from the CRM team are uploaded to MVPLUS they are tagged with Geodemographic data to determine the profile who their customers are. Profile reports can be run to compare their customers to the national population, or how respondents to promotion campaigns compare to their whole customer base.
- RetailVision data in MVPLUS allows the Health & Beauty Retailer to objectively and geographically examine the retail landscape surrounding their existing estate, and to analyse potential new sites for the Property Acquisitions teams.
- RetailVision Points allows the Health & Beauty Retailer to establish what competitor and affinity brands are in the vicinity of their best performing sites. This insight is one factor that informs whether a new site matches their current success criteria.
- Other RetailVision attributes, such as Centre Type, Retail Centre Revenues and Footfall Data, are also analysed against site performance to determine characteristics of key performing sites. This insight is then used to objectively analyse whether a new lease opportunity has potential for success.
- MVPLUS also allows the Health & Beauty Retailer’s analysts to visualise current sites geographically, and how they compare to the surrounding retail to see if they could perhaps perform better in a nearby Centre.
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