Case Study
LeisureVision Data For a Restaurant Chain
Case Study
LeisureVision Data For a Restaurant Chain
How a Restaurant Chain use LeisureVision to obtain insights to inform their location strategy.
The Challenge
An expanding UK Restaurant Chain wanted to know if there was any data available that would allow them to easily observe where the hotspots for Leisure are, as they felt there was a correlation between their best performing restaurants and nightlife locations. The Restaurant operator were also looking for a way to quickly capture any affinity brands that fall in the vicinity of their highest performing restaurants. Finally, they also wanted to have quick access to the location strategies of their competitors and affinity brands to find key towns or cities where the Restaurant Chain aren’t located and therefore could present a missed opportunity to consider for their target list.
The Approach
GMAP delivered
LeisureVision Points of the Restaurant, Pubs and Bars in the UK in the Restaurant Chain’s
MVPLUS system.
The Conclusion
LeisureVision Point data, such as the locations of Restaurants and Pubs & Bars, in MVPLUS allows the Restaurant Chain to observe:
- Where potential Leisure demand is located to find “hotspots" within a town or city to locate a restaurant in or to add to their target list.
- The brands located in the vicinity of their most successful locations that they have an affinity with.
- The location strategies of competitor or affinity brands to identify key towns or cities where the Restaurant Chain aren’t located and therefore could present a missed opportunity to consider for their target list.
Enquire for GMAP Location Intelligence
Get in touch to find out how our location planning consultancy and location intelligence data and software solutions could support your business.
The Challenge
An expanding UK Restaurant Chain wanted to know if there was any data available that would allow them to easily observe where the hotspots for Leisure are, as they felt there was a correlation between their best performing restaurants and nightlife locations. The Restaurant operator were also looking for a way to quickly capture any affinity brands that fall in the vicinity of their highest performing restaurants. Finally, they also wanted to have quick access to the location strategies of their competitors and affinity brands to find key towns or cities where the Restaurant Chain aren’t located and therefore could present a missed opportunity to consider for their target list.
The Approach
GMAP delivered
LeisureVision Points of the Restaurant, Pubs and Bars in the UK in the Restaurant Chain’s
MVPLUS system.
Enquire for GMAP Location Intelligence
Get in touch to find out how our location planning consultancy and location intelligence data and software solutions could support your business.
The Conclusion
LeisureVision Point data, such as the locations of Restaurants and Pubs & Bars, in MVPLUS allows the Restaurant Chain to observe:
- Where potential Leisure demand is located to find “hotspots" within a town or city to locate a restaurant in or to add to their target list.
- The brands located in the vicinity of their most successful locations that they have an affinity with.
- The location strategies of competitor or affinity brands to identify key towns or cities where the Restaurant Chain aren’t located and therefore could present a missed opportunity to consider for their target list.
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