• The appropriate data was collected from GMAP’s datasets, the client and outsourced data. Such datasets included the DVLA anonymised dataset, competitor outlet data, and client outlet data which is managed and maintained by GMAP.
• Geographic territories were created for each point in the client’s network based on drive time rules and are regularly updated to reflect openings or closures. This enabled drive time analysis of customer behaviours to be conducted and the creation of small area demand.
• High resolution sales and registrations data is regularly processed and uploaded into a performance reporting system on a monthly basis for users to access.
• GMAP’s modelling solution was used to assess performance of each of the dealerships in their network, using the sales data, and measure the impact of openings and closures. This optimisation tool enabled the client to help analyse, then grow, optimise or rationalise their network as the retail environment evolves and allows them to measure progress of the plan against agreed time frames.
• The development of the client’s network plan was tracked and reported on by GMAP, alongside ongoing support for further analysis for location planning optimisation.

The Conclusion

GMAP have developed a long-term relationship with the client, offering ongoing support and analysis across various aspects of their business.

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