GMAP Consulting is part of the Callcredit Information Group alongside EuroDirect, Callcredit, Legatio, DecisionMetrics & Broadsystem

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Used Car Market Intelligence for Dealers

• GMAP has worked with used car operators for the past 10 years helping them sell more cars by answering the fundamental questions of automotive retailing:
  
  

  • What used cars should I stock?
  • When are the best times in the year to sell them?
  • Where are the best areas within my local markets to sell more cars?
  • Who should I be prospecting?
    
    
• GMAP offers a fully integrated approach that delivers a wealth of market and consumer insight to aid your sales and marketing strategies.
  

Market Intelligence:

Your used car operation needs to be tuned to the market it serves. Our ACTIONABLE market intelligence does not require lengthy analyses of detailed tables but gives you the facts you need to start increasing the profitability and competitiveness of your business immediately.

• Used Car Market Maps:
  These laminated wall charts show you the market you should be addressing. The maps will show you where your customers are coming from, the distances they are prepared to travel and the areas that offer the greatest untapped potential.

• Model Specific Market Opportunity Maps:
  These charts show the areas in your local market where opportunities exist for specific models.
  

• Stock Profile Wall Maps:
  This easy-to- complete wall chart shows you what used cars you should be stocking to meet the demands of your local market.
  
  
• Annual Sales Planning Wall Charts:
  This plan shows when you should be selling your used cars throughout the year by age band and by model type.
  
  
• Market Breakdown Chart:
  A supplementary analysis of the market by age band and segment showing volumes, mixes and shares, best sellers, second best sellers, colours of vehicles and much more.
  

Marketing Support:

• Customer Profile Reports:
  By profiling your customer records we are able to identify the key characteristics of your customers. We can use this intelligence to find similar people in your local market and you can use it to tune your marketing to make it most effective.
  
  
• Prospect Mailing Lists:
  With 42 million consumer names and addresses available in our Data Exchange consumer database we can build you a mailing list of exactly the right prospects for your next campaign.
  
  
• Target Area Reports for Leaflet Drops:
  Alternatively, if you would prefer to have leaflets delivered, we can use our used car transactions data derived from our DVLA data to identify the postal sectors that offer the greatest opportunities for more sales.
  
  
• Creative, Print and Mail Services:
  To help make this a seamless process, we work in partnership with ‘The Marketing Machine’ to help you design, produce and mail out your campaign. However if you have your own Advertising Agency, we are quite happy to work with them too.
  
  
• Media Planning:
  Although you may feel you understand the coverage of your local media, these simple maps and reports will show you exactly which areas each of the media types encompass in relation to your trade area and which media provide the most comprehensive coverage. The media types incorporated in this analysis include:
  
  
• Radio Regions
• TV Broadcast Areas
• Free Newspaper Circulation Areas
• Paid For Newspaper Circulation Areas
  
  
• Customer Database Cleaning & Management:
  Although prospecting is a large part of your marketing strategy, continuing to draw repeat business from your current customers is also key. To maximise response it is essential that you keep your database as up-to-date and clean as possible. We can help you do this by using our universal datasets to verify the name and address components of your data, correcting them where possible. We can also save you money and prevent you from distressing your customers by removing deceased and mover records from your database and suppressing those who have chosen to exclude themselves from mail marketing by registering themselves with the Mailing Preference Servce.
  
  
• Database Building, Management & Hosting:
  If you would like assistance building, managing or hosting your customer and prospect database then we can help in that area too.